accenture is helping a large retailer transform their online sales and services. a data analyst audits the client’s customer journey and maps out the kind of data they need to collect at each touch point. how does this help the client achieve their objectives?

Auditing the client's customer journey and mapping out the data to collect at each touchpoint helps the client achieve their objectives by providing detailed customer insights, enabling personalization, optimizing performance, and supporting informed decision-making. This process provides a clearer understanding of customer behaviors, preferences, and needs at various interaction points, allowing the client to tailor their online sales and services to better meet customer expectations and improve the overall customer experience. With this data, the client can personalize offerings, such as recommendations and promotions, increasing the chances of conversion, customer satisfaction, and repeat business. Furthermore, the data helps identify bottlenecks or pain points in the customer journey, enabling the client to streamline processes, enhance user experience, and boost operational efficiency. Finally, the insights derived from the collected data facilitate data-driven strategic decisions, improving product offerings, marketing campaigns, customer targeting, and resource allocation, all of which contribute to achieving the retailer's business goals more effectively.