Gillette's recent razor commercials prominently feature innovations in shaving technology and often highlight themes of modern masculinity and social responsibility. For example, the 2025 GilletteLabs commercial titled "Ain't My Old Razor" showcases futuristic razors with ultra-sharp blades that last 50% longer and offer up to 30 shaves per cartridge, emphasizing advanced performance and value. This commercial also features the TikTok father-son duo Joe & Frank Mele, blending old and new generations for broad appeal. Gillette’s ads have also addressed social issues, such as the 2019 campaign "The Best Men Can Be," which focused on positive masculinity and responsible behavior among men, though that campaign sparked controversy and strong public reactions. In general, Gillette razor commercials combine showcasing product features like blade sharpness and durability with broader messages about grooming, masculinity, and sometimes social themes to connect with contemporary audiences.
