A flack is a publicist or press agent, especially in contexts where someone (a person or a project) is being promoted or given publicity. It can also refer more informally to the person who generates publicity or hype around something, sometimes with a mildly pejorative sense depending on the tone (as in taking “flak” or criticism for the subject). Key senses:
- Public relations agent or spokesperson who handles publicity for a person or organization.
- Informal term for publicity or hype surrounding a person, product, or event.
- Historically, a variant spelling of “flak,” referring to antiaircraft fire.
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