A keynote address is a keynote speech delivered at a major event, convention, or conference that establishes the main theme or underlying tone for the gathering. It is intended to summarize core messages, set the framework for the event's program, and often inspire or motivate the audience. Keynote addresses are usually given by accomplished individuals or experts to highlight important issues, principles, or ideas related to the event.
Key Characteristics of a Keynote Address
- It sets or reflects the primary theme or tone of a conference or large meeting.
- Often the first and most important speech that shapes participants' expectations.
- Delivered by a keynote speaker who may be an expert, celebrity, or notable figure.
- Can be informational, inspirational, entertaining, or motivational.
- Sometimes called a keynote speech or commencement speech when given at graduations.
Purpose of a Keynote Address
- To introduce and emphasize the core idea or message of the event.
- To engage the audience and generate enthusiasm and unity around the event's goals.
- To provide a context or framework for other presentations and sessions during the event.
