A key benefit of using Smart Bidding with broad match is that it helps ensure your ads only compete in the right auctions, at the right bid, for the right user. This is achieved by leveraging real-time contextual signals present at auction time, such as the user's device, location, time of day, and intent, allowing the system to optimize bids dynamically for each individual auction. This maximizes efficiency and effectiveness by expanding reach through broad match while maintaining relevance with Smart Bidding's intelligent bid adjustments.
How it Works
- Broad match allows ads to show on related searches beyond exact keywords, casting a wide net.
- Smart Bidding dynamically adjusts bids based on signals during each auction to target the most promising queries.
- This combination expands reach without sacrificing relevance, ensuring budget is spent wisely.
Benefits
- Reaches the right user at the right time with the right bid for maximum conversion potential.
- Increases conversions and conversion value by capturing more relevant traffic.
- Speeds up algorithm learning due to more auction data from broader keywords.
- Saves time by reducing manual bid and keyword management.
- Optimizes cost per acquisition by bidding lower on less relevant queries and higher on valuable ones.
This strategy is especially effective for discovering new converting queries and when launching new campaigns with limited historical data.