when does prime deals end

Amazon Prime Day 2025 ended on Friday, July 11, at 11:59 p.m. Pacific Time. This year, Prime Day was extended to four days, running from July 8 to July 11, providing Prime members with 96 hours of exclusive deals. Additionally, there was a separate fall event called Prime Big Deal Days, which took place on October 7 and ended on October 8 at 11:59 p.m. Pacific Time. The Prime Big Deal Days event was a follow-up to the summer Prime Day with more exclusive discounts for Prime members. Therefore, the most recent Prime deals ended on October 8, 2025, at 11:59 p.m. PDT for the Prime Big Deal Days, while the main Prime Day deals ended earlier on July 11, 2025.