when is the lebron announcement

LeBron James' announcement, called "The Second Decision," took place on Tuesday, October 7, 2025, at 12 p.m. Eastern Time. The event was a promotional campaign for a partnership with Hennessy, launching a limited-edition cognac bottle, rather than an announcement about his retirement or basketball career. The announcement was a nod to his original famous televised "The Decision" from 2010 but this time for a brand collaboration ahead of the 2025-26 NBA season.