who owns riyadh season

Riyadh Season is owned and spearheaded by Saudi Arabia's General Entertainment Authority (GEA), which is led by Turki Al al-Sheikh. The GEA is responsible for organizing and funding the festival as part of Saudi Arabia's Vision 2030 initiative to diversify the economy and promote tourism and entertainment. Turki Al al-Sheikh, as the chairman of the GEA, plays a key leadership role in Riyadh Season's development and execution, including securing partnerships for major events and international sports competitions during the festival.