VLONE was originally founded by A$AP Bari (Jabari Shelton) and A$AP K in 2011, with involvement from A$AP Rocky and Edison Chen as co-founders. However, VLONE severed ties with A$AP Bari in October 2022 following his guilty plea to sexual assault charges and subsequent controversies. As of its relaunch in April 2023, VLONE is under new, mysterious leadership with Fredrick "SO" Hunter listed as the new owner, although details about him remain limited. The brand aims to rebuild its reputation and identity without Bari's involvement.