why are labubus so popular

Labubus are popular because they are collectible plush toys created by Pop Mart, which have become a cultural phenomenon and commercial powerhouse. Originating from a 2015 art series inspired by Nordic mythology, Pop Mart transformed Labubu into a product line with a blind-box sales model that creates excitement and emotional connection. The toys’ quirky design and marketing strategies have captivated collectors globally, especially in Asia, with rapid growth in sales and high resale values. Celebrity endorsements and limited editions have further fueled their desirability, turning Labubu into a symbol of Asia's influence on global consumer culture.