The MAGA movement's hatred towards Bad Bunny largely stems from his outspoken political views and actions that conflict with MAGA's ideology. Key reasons include:
- Bad Bunny is seen as a "massive Trump hater" and outspoken critic of Donald Trump and MAGA policies, especially regarding immigration and ICE (Immigration and Customs Enforcement). He has spoken out against immigration abuses like ICE raids and family separations under the Trump administration. His refusal to include the continental U.S. in his tour due to concerns about ICE targeting his fans has been particularly provocative to MAGA supporters.
- He is labeled by MAGA commentators as a "demonic Marxist" and accused of promoting "woke propaganda." His status as a Spanish-language artist with no English songs in his repertoire also fuels criticism that he is not representative of mainstream American values by some conservatives.
- Bad Bunny has been an advocate for Puerto Rican rights, LGBTQ+ issues, and Latino culture, which contrasts with MAGA's often nationalist and anti-immigrant rhetoric. His activism for Puerto Rico, including criticism of Trump's handling of Hurricane Maria relief, adds to the animosity.
- His selection as the headliner for the 2026 Super Bowl halftime show, the most-watched entertainment event in America, is seen by MAGA as the NFL pushing left-wing politics on a massive platform, intensifying the backlash.
In summary, MAGA's hatred of Bad Bunny is because he represents political and cultural views that challenge MAGA ideals—especially through his anti-Trump stance, activism against ICE policies, and promotion of Latino identity and progressive causes. His Super Bowl role has turned him into a highly visible symbol of these conflicts.