why is it called liquid death

The name "Liquid Death" was chosen as a bold, edgy, and provocative marketing strategy to make selling water cool and stand out in the beverage industry. The founder, Mike Cessario, was inspired by the Warped Tour music festival and the energy drink culture, where water was served in cans looking like Monster energy drinks. He aimed to create a brand that subverts typical bottled water marketing, which often revolves around purity and hydration, by pushing a rebellious, metal/punk vibe that appeals to young, edgy consumers. The name itself refers to "murdering your thirst" with water while also symbolizing "death to plastic," as the water is sold in recyclable aluminum cans instead of plastic bottles. This naming and branding strategy challenged the norms of the beverage industry and made drinking water feel cool and shareable on social media, helping the brand rapidly grow and differentiate itself in the market.