why was nadia hussain sacked

Nadiya Hussain was not exactly "sacked" but was dropped by the BBC after a decade of collaboration. The BBC decided not to commission another cooking show featuring her, a decision Hussain described as being without a "definitive" reason. She suggested that she was dropped because she no longer fit the BBC's "very neat box" for talent, implying she was no longer seen as fitting the specific role or image the BBC wanted. Hussain expressed that she believed the BBC would keep her "until you're of no use to them" and that once she didn't fit their criteria anymore, there was no space for her. Despite her shows having strong audience ratings, the BBC made a "difficult decision" not to continue with her at the moment. Hussain also mentioned feeling silenced and not always supported fully as a Muslim woman in the media. The BBC, however, said she remains a "much-valued part" of their family. In short, the decision appears to be a mix of corporate repositioning and a mismatch between Hussain's evolving public persona and the BBC's expectations or image preferences rather than a specific incident or cause for termination.