a sport fan who is enticed into buying a ticket to a game by a promotion had her consumer behavior affected by

A sport fan who is enticed into buying a ticket to a game by a promotion has her consumer behavior affected by the marketing behavior of the sport organization. Promotions such as ticket discounts, merchandise giveaways, concessions discounts, and special events like post-game fireworks are designed to motivate fans to attend games and influence their purchase decisions. These promotional activities create perceived value and reduce perceived risk, which are key factors in consumer behavior in sports. Additionally, factors like the type of promotion, timing (weekday games), and demographic variables (age, gender) also affect how fans respond to these promotions