After implementing smart bidding and broad match, three campaign best practices to follow are:
- Be mindful of negative keyword targeting. This prevents your ads from showing on irrelevant searches and helps avoid wasted spend by filtering out unwanted traffic.
- Use responsive search ads. These allow Google's algorithm to dynamically mix and match headlines and descriptions for better ad relevance and performance across varied queries.
- Monitor Quality Score. Keeping an eye on your Quality Score helps ensure your ads, keywords, and landing pages remain relevant and provide a good user experience, which directly impacts cost and ad rank.
These practices optimize the effectiveness of smart bidding and broad match campaigns by ensuring better precision, flexibility, and relevance of ads.
