Anita Dongre is a fashion designer who has launched several eco-friendly and vegan products. Here are some details about her products and initiatives:
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Eco-friendly laundry gel: Anita Dongre has launched an eco-friendly laundry gel that is made with organic, natural, chemical-free ingredients that are safer and softer on the skin as well as the planet. The gel is formulated with ecologically conscious raw materials like soapnut, a cleaning ingredient from Indias oldest book.
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Vegan accessories: Anita Dongre has launched a line of plant-based vegan luxury handbags and belts that are made with a 100% natural, 0% plastic, and cruelty-free material called MIRUM. This material is also 100% recyclable and bio-neutral, leaving a smaller footprint after its time is up.
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Plastic recycling initiative: House of Anita Dongre is the first major fashion house in India to put into motion a comprehensive plastic waste management initiative. The brand has implemented a closed-loop system that recycles plastic waste generated in the manufacturing process into new products.
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Empowering rural women and local artisans: Anita Dongre has set forth several initiatives that benefit rural women and local artisans while reviving and sustaining Indian handcrafted traditions. The Anita Dongre Foundation is committed to helping provide sustained employment to women through collaborations with organizations like Goonj and NEPRA, and with their local tailoring unit in Modgaon in Plaghar district. These women help upcycle the fabric waste generated in the clothing manufacturing process into godharis, carry bags, and reusable masks which later go towards the aid of people and animals in need and as items to be sold in local markets.
In summary, Anita Dongre has launched several eco-friendly and vegan products, including an eco-friendly laundry gel and a line of plant-based vegan luxury handbags and belts. She has also implemented a plastic recycling initiative and initiatives that benefit rural women and local artisans.
