Apple's next major event is scheduled for Tuesday, September 9, 2025. This event will focus on the launch of the iPhone 17 and other products. It is set to start at 19:00 Dutch time (Central European Summer Time). At this event, Apple is expected to unveil four new iPhones (iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max), three new Apple Watches (Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3), new AirPods Pro 3, a new AirTag 2, and announce the release dates for software updates including iOS 26 and others. Apple typically holds several events yearly, with the September event being the main occasion for announcing new iPhones and Apple Watches. The September 9, 2025 event continues this tradition with a focus on the latest iPhone series and related technology updates. The event theme is called "Awe dropping" and the format is expected to be a pre-recorded presentation streamed online, as has been the case in recent years.
