Authentic Beauty Concept is a hair care brand that uses carefully selected ingredients, including coconut and jojoba oils, shea butter, Fairtrade violet rice extract, and biodegradable ingredients. The brands formulas do not contain microbeads or animal-derived ingredients, and they do not test on animals. All Authentic Beauty Concept products are free from microplastics, mineral oil, parabens, silicones, and SLS/SLES sulfates. The brands ingredients merge the best of nature and science, using pure and simple formulas that are as natural as possible, without compromising on performance and application appeal. Some ingredients that cannot be taken from nature or cannot be taken from nature unchanged have been purified by ultrasound extraction and steam distillation for pure, performing formulas.
In summary, Authentic Beauty Concept products are free from harmful ingredients and are vegan and cruelty-free. The brand uses natural and sustainable ingredients to create high-performing hair care products.
