"Because of Alice" is a contemporary British womenswear fashion brand founded by fashion influencer and content creator Alice Olivia Cross. The brand launched in July 2020, focusing on timeless, classic, and sophisticated wardrobe staples that are made to last while remaining affordable and accessible. Because of Alice emphasizes simplicity and quality in its designs, aiming to make simple styles feel sophisticated again. The brand primarily operates online, offering a range of classic clothing items, including tailored suits, wide-leg trousers, dresses, and knitwear, designed with a clean and minimal aesthetic. It has a loyal following and has been recognized for its polished and timeless style pieces. Customer reviews highlight a variety of experiences, with many appreciating the quality and design, while some mention price points and occasional mixed opinions on material quality. The brand is headquartered in Redditch, England, with a small team, and continues to grow its presence in the fashion market. Because of Alice is also active on social media with a significant following, showcasing its collection and aesthetic.
