Because of Alice is a contemporary British womenswear brand known for minimalist and timeless fashion pieces. The brand offers a variety of clothing items such as tailored trousers, blazers, dresses, bodysuits, knitwear, and coordinated sets. It has a dedicated following and is positioned as a brand delivering simple, elegant, and neutral-colored staples aimed to build a versatile wardrobe. The quality and price point are often compared to high- street brands like Zara, but with a focus on classic and clean aesthetics. Because of Alice was launched by fashion influencer Alice Olivia Cross in July 2020 and has gained popularity through social media and online retail platforms.
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