but first coffee

The phrase "But first, coffee" is widely used to emphasize the importance of having coffee before engaging in any other activities. It is popularly associated with a mindset that coffee is a necessary start to the day or any task. In some contexts, "But First, Coffee" is a brand name, such as a fast- growing café franchise in Metro Manila, Philippines, offering quality coffee at affordable prices and franchise support. It is also used in social media and merchandise, including posters and clothing items, often celebrating coffee culture with the phrase as a catchy slogan. The expression and its associated brands and products highlight coffee's cultural significance as a stimulating and enjoyable beverage that many prioritize to kickstart their routines or projects.