Cacau Show is a prominent Brazilian chocolate manufacturer and retail chain founded in 1988 by Alexandre Tadeu da Costa when he was just 17 years old. Starting from selling chocolate Easter eggs door-to-door, the company has grown into a large franchise with over 3,700 stores across Brazil, supplied by a major factory near São Paulo. It produces more than 50 million pounds of chocolate annually and reported a net income of over US$1 billion in 2023
. The brand offers a wide variety of chocolates, truffles, biscuits, and gift products suitable for all occasions, from everyday treats to special celebrations. Their product lines include classics like laCreme and newer offerings such as Biscoiteria, designed to delight chocolate lovers and gift buyers alike
. Cacau Show also operates a Mega Store in Itapevi, São Paulo, which serves as both a retail location and a tourist attraction with various chocolate products and family-friendly activities, although some visitors note room for improvement in service quality and facilities
. Overall, Cacau Show is recognized as the largest chocolate franchise chain in the world by number of stores and is a major player in Brazil's confectionery market, with plans for future international expansion through franchising
