China Southern Airlines is generally well-reviewed, holding a 4-star certification for quality in seats, amenities, catering, in-flight entertainment, cleanliness, and service by both cabin and ground staff. The airline is noted for very good customer experience standards in the region and is considered internationally competitive in core service elements, although non-Chinese speakers may sometimes face communication challenges. The handling of flights, including check-in, baggage, and boarding, especially at Guangzhou airport, is regarded as quite good and connecting flights are well managed.
In business class, China Southern Airlines receives praise for comfortable, private seats with ample storage and decent in-flight entertainment. Service is described as very focused, professional, and friendly with a drinks list nearly at first-class level. Although the food could be improved, the meal presentation and delivery are excellent. Lounges and ground services, particularly in Guangzhou, are excellent. The airline is often recommended, especially for travelers looking for cost-effective options with good long- haul flights.
Additional detailed reviews of their business class on A350 aircraft highlight spacious, comfortable seats, attentive and friendly crew, excellent catering with multi-course meals, and a high standard of soft product service that outshines the hard product in quality. The in-flight entertainment offers a wide selection of movies. The airline has an excellent on-time performance and professional crew presence.
From customer feedback on forums and review sites, China Southern Airlines is considered safe and reliable with good service. Some complaints highlight aging aircraft interiors, old seatback TVs, and occasional issues with specific service areas like pet transportation. Nevertheless, many passengers report a generally good experience with competitive pricing and manageable service quality.
Overall, China Southern Airlines is viewed as a solid choice in the Asia region, especially in business class, offering value with good service and amenities, though some areas like aircraft modernity and communication could improve. It is particularly recommended for those seeking a balance of cost and comfort with strong service.
