Contagion can refer to the spread of various things, including emotions, physical contact, and interpersonal influence. Here are some details on different types of contagion based on the search results:
Positive Consumer Contagion
- This refers to the effect of an attractive social influence in the context of touching and contamination of store products.
- For example, research has shown that consumers favor a product that has been in contact with a person or object with positive traits.
Product Contagion
- This refers to changing consumer evaluations through physical contact with "disgusting" products.
- Previous research has shown that consumers may avoid products that have been in contact with negative traits.
Emotional Contagion
- This is when people respond to and eventually begin to adopt the emotional state they see in other people.
- Emotional contagion can be triggered by facial expressions, indirect human interactions, and/or by observing other peoples behavior in direct and indirect interactions.
- Marketing research on emotional contagion has focused on understanding how positive or negative emotions converge in positive or negative consumer behavior.
- A recent study showed that negative affective states have a stronger impact on negative emotions than on positive ones.
Interpersonal Contagion
- This refers to the transmission of interpersonal influence.
- For example, research has shown that people are more likely to adopt the opinions and behaviors of those they perceive as attractive or desirable.
In terms of ingredients or materials, none of the search results provided information on this topic.
