Designers play a crucial role in creating product descriptions that inform and persuade customers. When writing product descriptions, it's important to focus on the ideal buyer, entice with benefits, justify using superlatives, appeal to the reader's imagination, and use sensory words
. Additionally, designers need to be aware of the ingredients or materials used in the products they are describing. For example, in the building industry, the Declare® label is a nutrition label for building products that discloses all intentionally-added ingredients and residuals at or above 100ppm present in the final product by weight
. Understanding the ingredients or materials allows designers to effectively communicate the features and benefits of the products to potential customers.
