Important considerations for Disney in choosing its approach to international business when constructing the Shanghai Disney Resort:
- Localization Disney needed to integrate local elements in its Shanghai park, including cartoon images, amusement projects, catering types, building appearance, and tourist products to reflect Chinese characteristics and local familiarity
. The park design incorporated changes to accommodate the preferences of Chinese partners and culture, omitting or altering certain attractions and adding unique ones
- Cultural Sensitivity Attractions deemed inappropriate for Chinese culture, such as the Haunted Mansion, were omitted due to the country’s reverential view of deceased ancestors; Disney also recognized the importance of the Chinese zodiac by representing each animal symbol with a related Disney character
- Collaboration and Negotiation Constructing Shanghai Disneyland involved over a decade of negotiation and planning, with the Shanghai Shendi Group owning a controlling 57% of the park
- Unique Attractions : The park includes attractions not found at any other Disney park, such as Treasure Cove, a variation of the Pirates of the Caribbean ride, and Tron Lightcycle Power Run, which replaces Space Mountain
- Economic Impact : Shanghai Disneyland was expected to attract over 12 million domestic and foreign tourists annually, generating substantial ticket sales and boosting the tourism industry
. The project significantly increased the nearby land value and then increases local extra government revenue
- Strategic Alignment : Attracting foreign investment projects take full account of adaptation "three concentration" (i.e. farmers living to the urban concentration, the industrial park focused, scale of operation in agriculture), but also reflects the general requirements of Shanghai industrial layout
- Financial Considerations : Financing the initial construction of the theme park will not only solve the financing problem of Shanghai Disney but also enable venture capital organizations to predict and evaluate the development prospects and value of Shanghai Disney, which will provide suggestions for the managers of Shanghai Disney
