"Erm, what the sigma?" is a viral meme phrase that originated from a TikTok video featuring a voice message where someone says, "Erm, what the sigma?" The phrase is spoken in a voice resembling Squidward from SpongeBob SquarePants, and it is used humorously to express confusion or disbelief, similar to saying "What the hell?" but replacing "hell" with "sigma" for comedic effect
. The term "sigma" in this context doesn't have a concrete meaning; it is a playful or absurdist twist on language popular among Gen Z and Gen Alpha internet culture. "Sigma" itself is a Greek letter, but here it is used ironically or nonsensically, often associated with the "sigma male" meme (a type of male archetype who is independent and doesn't care about social hierarchies), but in the phrase, it mainly serves as a humorous filler word
. The meme gained traction on TikTok and other social media platforms in early 2024, often paired with animations or clips of Squidward and SpongeBob, enhancing its comedic effect. It is considered a form of "brain rot" or nonsensical humor appreciated by younger generations, though it essentially means nothing concrete and is just a funny way to say "What the heck?" or "What the hell?"
. In summary:
- "Erm, what the sigma?" is a meme phrase expressing confusion or disbelief.
- It originated from a viral TikTok voice message resembling Squidward's voice.
- "Sigma" is used humorously and nonsensically, replacing a typical exclamation like "hell."
- The phrase is part of Gen Z/Alpha internet culture and meme humor
