To ensure fashion's sustainability and achieve a circular fashion industry, it is important to track all elements of a product from the materials used to the end of its life, including the social and environmental conditions under which it was made
. The materials and instructions for True Craft Clothes are described in detail in the tutorial
. Quality, color, and material can have a positive effect on consumers, while good prices of well-known brands can negatively affect the purchasing process
. Adidas is using more sustainable materials such as recycled polyester and organic cotton to reduce the environmental impact of its products
. Highlighting a product's positively viewed attributes, such as innovativeness and safety, can offset negative associations with eco-friendly products
