Flocabulary is a Brooklyn-based educational company founded in 2004 that creates hip hop songs, videos, and additional materials tailored for students in grades K-12. It uses rap music as a nontraditional approach to teach subjects like vocabulary, U.S. history, math, and science by integrating educational content into catchy, memorable rap songs. Flocabulary provides videos, lesson plans, activities, and assessments designed to engage students and enhance learning outcomes. It is used by hundreds of thousands of teachers and more than 35,000 schools, with a mission including outreach to underprivileged schools. The company's educational content is standards- aligned and research-backed, using hip hop storytelling and emotional connections to build academic vocabulary and comprehension across the curriculum. Flocabulary has gained praise for making learning more engaging and has been endorsed by various educators, artists, and leaders. It also offers analytics and insights for teachers to assess student performance and customize instruction. The platform is now owned by Nearpod and continues to expand its reach in schools. In summary, Flocabulary is an innovative educational tool that leverages hip hop music to make learning vocabulary and various subjects more accessible, engaging, and impactful for K-12 students.
