There are various products and natural remedies that claim to help reduce the appearance of stretch marks. However, it's important to note that there is no gold standard therapy for the treatment of stretch marks, and most medical professionals recommend treatment while the stretch marks are still newly formed and in their most active stage. Once mature, stretch marks are more difficult to eradicate. Many commercial products have been studied, and while some contain active ingredients with beneficial effects on the skin, the results are often varied and minimal. Some natural remedies that are often associated with reducing stretch marks include aloe vera, sweet almond and coconut oils, vitamin A, hyaluronic acid, argan oil, lemon juice, rosehip oil, centella asiatica or Gotu Kola, and egg white
. Additionally, some products contain botanicals such as shea butter, mango butter, and cocoa butter, which are believed to give the skin softness and elasticity
. It's important to manage expectations, as treating stretch marks is difficult, and while treatment can improve their appearance, they may not go away completely
