Half Magic is a vegan and cruelty-free makeup line created by Donni Davy, the Emmy Award-winning makeup artist behind HBOs Euphoria. The brand is committed to sustainability and is constantly searching for new materials and innovation that can help them tread more lightly on the planet. Here are some details about specific Half Magic products:
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Glitterpill: This is a glitter eye makeup that is removed with tape instead of water or makeup cleanser to help keep glitter out of your eyes and away from the ocean. The ingredients and sustainability information are not specified on the product page.
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Chromaddiction Shimmer Eye Paint & Liner: This is an eye paint and liner that can be applied directly on your lids for all-over color or with an eyeliner brush for more precise lining and delicate details. The ingredients are listed on the product page, and they include water, aluminum calcium sodium silicate, and glycerin, among others. The product is also committed to sustainability.
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Liptrik Kit: This is a lip kit and set that pairs saturated colors with velvety textures to create an endless number of makeup looks, from traditional lip color to halos and ombrés. The kit includes a lip liner and whipped lip cream that can be mixed, matched, and blended for a paint-like application. The ingredients for the lip liner and lip cream are listed on the product page, and they include trimethylsiloxysilicate, methyl trimethicone, and euphorbia cerifera (candelilla) wax, among others. The product is also committed to sustainability.
Half Magic has received positive reviews for its whimsical yet functional makeup products. However, some customers have noted that the products can be pricey. Overall, Half Magics commitment to sustainability and innovative makeup products make it a unique and exciting brand to try.
