"How 'bout them Cowboys?" is an iconic phrase popularized by former Dallas Cowboys head coach Jimmy Johnson on January 17, 1993. After a big win in the NFC Championship Game against the San Francisco 49ers, Johnson spontaneously said this phrase in the locker room, which energized the team and has since become inseparably linked with the Cowboys' culture and identity. The phrase symbolizes a moment of triumph and confidence as the Cowboys went on to win Super Bowl XXVII that season. Over time, it has become a rallying cry for Cowboys fans and a label for the team itself. Despite ups and downs in the team's performance since then, the phrase remains a beloved part of the Cowboys' legacy.
