how did alix earle get famous

Alix Earle became famous primarily through her "Get Ready With Me" (GRWM) videos on TikTok, where she shares her makeup routine and talks about her daily life in an authentic, relatable way. She gained massive popularity by openly sharing her acne struggles, which resonated with many viewers. This authentic storytelling, combined with consistent posting and personal anecdotes, helped her amass millions of followers rapidly. Her endorsements became so influential that products she promoted would quickly sell out, leading to the term "Alix Earle effect." She leveraged her marketing background to build a personal brand with strong audience connections, which included launching a popular podcast and signing deals with major networks. Her rise was also supported by strategic brand collaborations and a strong social media presence beyond TikTok.