Bing uses GPT-4 as the core technology powering its advanced chat capabilities integrated into the Bing search engine. This integration allows Bing to offer a conversational AI experience where users can engage in natural, context- aware dialogue rather than relying solely on keyword-based queries. GPT-4 enables Bing Chat to understand complex questions, maintain context over longer conversations, and provide nuanced, accurate, and relevant responses quickly, enhancing the overall search experience
. Specifically, Microsoft has customized GPT-4 for search, enabling Bing to combine the language model's capabilities with up-to-date web data. This means Bing Chat can provide answers grounded in current information from the internet, including recent events, with source citations to improve reliability and reduce hallucinations in responses
. Additionally, Bing Chat powered by GPT-4 supports multimodal interactions, allowing users to upload images and receive responses that analyze or generate content based on those images. For example, it can interpret handwritten notes, solve mathematical problems, generate code, or analyze designs, showcasing GPT-4's versatility beyond text-only input
. In the enterprise context, Bing Chat Enterprise also uses GPT-4 but includes built-in data protections: it does not retain chat history or use customer data for training, ensuring confidentiality while delivering AI-powered productivity benefits
. In summary, Bing leverages GPT-4 to transform traditional search into an interactive, conversational AI experience that is contextually aware, grounded in real-time web data, and capable of multimodal understanding, all while offering enterprise-grade data privacy options
