The average person spends approximately 2 hours and 23 to 2 hours and 31 minutes on social media each day. This translates to about 143 to 151 minutes daily, depending on the source and year of measurement. For example, recent data from 2024 and early 2025 shows an average daily usage of around 143 minutes (2 hours and 23 minutes)
. Younger users, especially teenagers and those aged 16-24, tend to spend more time, with averages close to 3 hours per day and Gen Z averaging up to 4 hours daily on social platforms like TikTok and Instagram
. Social media usage varies by platform, with TikTok users spending about 52 minutes per day on the app, and YouTube users around 29 minutes per session
. In summary, the typical daily social media use is roughly 2.5 hours, with higher engagement among younger demographics.
