how long is amazon prime day

Amazon Prime Day 2025 was officially 96 hours long, running for four days from July 8 at 12:01 a.m. PDT to midnight on July 11—offering Prime members four full days of exclusive deals. This is an expansion from the typical two-day duration in previous years. Additionally, there is a separate event called Prime Big Deal Days, which runs for two days in October (October 7-8, 2025) and offers more deals for early holiday shopping.