Amazon Prime Big Deal Days 2025, also known as October Prime Day, lasts for two days , running from October 7 to October 8, 2025. The event began at 12:01 a.m. PDT on October 7 and will end at 11:59 p.m. PDT on October 8. This 48-hour sale is exclusive to Amazon Prime members and features early holiday discounts on electronics, home goods, fashion, and Amazon devices.
Event Duration
The Prime Big Deal Days event is structured as a two-day shopping period, consistent with previous fall iterations of Prime Day. While the main event spans two days, some deals may appear as limited-time Lightning Deals or one- day-only offers within that window. For shoppers in the Eastern Time zone, the sale concludes around 3:00 a.m. on October 9, 2025.
Membership Requirement
Access to Prime Big Deal Days is restricted to Amazon Prime members. Non- members can sign up for a 30-day free trial to participate in the sale and gain access to exclusive discounts. This membership also unlocks benefits such as fast shipping, streaming services, and ongoing deal alerts.
Deal Availability
New deals are expected to drop throughout the event, with some appearing as frequently as every five minutes during peak periods. Categories highlighted for significant savings include Apple products, beauty items, small kitchen appliances, and robot vacuums. The sale emphasizes early holiday shopping, offering Black Friday-level discounts on select items
