how many tickets are sold in presale

The number of tickets sold in presale varies by event and promoter, but generally, presales allocate a significant portion of tickets before the general sale. According to industry observations, presales typically release about 10-20% of tickets for early access, though some sources suggest it can be up to 50% for certain events. For example, a past One Direction concert had 32% of the tickets available in presale, which were mostly taken by insiders, fan clubs, and presale buyers. Most tickets are often allocated to presales, fan clubs, sponsors, and insiders before the public sale, meaning as little as 10% of tickets might remain for the general public on-sale. Hence, presale ticket sales can range between 10% and 50% or more of the total ticket allocation depending on the event, venue, and promoter strategy, but a common figure is around 10-20% dedicated to presale buyers.