The new AirPods Pro 3, launched by Apple on September 9, 2025, are priced at $249 in the US. In the UK, they are priced more aggressively at £219, which is actually cheaper than the previous generation's £229 price. The price in Australia has gone up to AU$429. Despite the upgrades including improved active noise cancellation, heart rate sensing during workouts, and a refined design, the price remains the same as the previous generation AirPods Pro in the US, making it a competitive offering for flagship wireless earbuds.