Disney did not officially confirm losing $4 billion due to the suspension of Jimmy Kimmel. What happened was a 1.9% drop in Disney’s stock price during the suspension week, which translated to about $3.87 billion in market value loss. However, this drop is not directly linked solely to the suspension because stock prices fluctuate for many reasons. The company eventually reinstated Jimmy Kimmel's show after a week, likely to ease backlash and financial concerns. While there was real backlash on social media with some subscribers canceling Disney services, no official loss figure tied exclusively to the Jimmy Kimmel suspension was reported.
Additionally, Jimmy Kimmel’s show has been reportedly losing ad revenue due to declining ratings—estimated losses up to $20 million annually—but he still brings in revenue through affiliate fees, online ads, sponsorships, and brand value contributions like hosting the Oscars. His large salary is almost equivalent to these ad revenue losses, but overall, he remains profitable for Disney.
In summary, Disney experienced a market capitalization drop near $3.87 billion coinciding with Jimmy Kimmel’s suspension, but this is not a confirmed direct loss. The company quickly reversed the suspension, and while Kimmel's show faces advertising challenges, it still provides value to Disney.