Disney did not officially lose a confirmed $4 billion over Jimmy Kimmel's suspension, but its stock dropped about 1.9%, wiping out approximately $3.87 billion in market value during the suspension period. This drop happened alongside backlash including social media boycott campaigns and some Disney+ subscription cancellations, but there is no direct confirmed financial loss solely attributable to Kimmel's suspension. The company quickly reinstated Kimmel's show after a week, likely to help reduce further backlash and financial uncertainty. Overall, the stock market reaction showed a value dip, but it cannot be definitively linked as a direct loss caused only by the suspension of Jimmy Kimmel's show.
