Shedeur Sanders made approximately $6.5 million during his college career through Name, Image, and Likeness (NIL) deals. He had lucrative endorsement deals with major brands such as Nike, Gatorade, Google, Beats by Dre, and Mercedes-Benz, which contributed to this earnings figure. His NIL valuation positioned him among the top-earning college athletes, even surpassing the value of his initial four-year NFL rookie contract, which is worth around $4.6 million with a signing bonus under $500,000. This means Sanders earned more financially in college through NIL deals than he initially will as a professional player in the NFL.
