The exact amount Strauss paid to be on MLB helmets has not been publicly disclosed. However, estimates and details around the deal provide context on its value:
- Strauss, a German workwear brand, signed a multi-year sponsorship deal with MLB starting from the 2024 postseason through 2027, which involves placing their logo on batting helmets for MLB postseason games and minor league regular seasons starting next year.
- The value of the on-helmet advertising exposure for Strauss is estimated to generate significant media value. For example, Strauss earned an estimated $10.4 million to $17.2 million in equivalent media value from helmet decal exposure during the 2024 postseason alone.
- Comparable sponsorship patches on MLB uniforms generally range around $7 to $8 million per team per year, with some top teams paying more. This suggests that Strauss’s payment for the broad helmet branding across many teams and leagues is likely substantial, probably well into multiple millions, but no exact figure has been revealed.
- Strauss gained notable brand visibility, making use of the "first-mover" advantage as the first company advertising on MLB batting helmets for U.S. games.
- The MLB Deputy Commissioner and others have acknowledged the sponsorship's value but have not confirmed the monetary amount Strauss paid.
In summary, while the precise payment from Strauss to MLB for the helmet ads is undisclosed, estimates indicate it is a high-value multi-million-dollar deal aligned with the significant media exposure the branding receives during games and playoffs.
