The Dallas Cowboys Cheerleaders (DCC) historically earned relatively low pay despite their iconic status. Before their recent pay raise, they made about $15 to $20 per hour and approximately $500 per game, leading to a yearly salary close to $75,000. They also received payment for rehearsals, promotional appearances, and shows, but these amounts were not well specified. In 2025, after a persistent battle for better compensation led by veteran cheerleaders, the DCC secured a significant 400% pay raise. As a result, their new pay rate rose to around $75 per hour, which could bring veteran cheerleaders' annual earnings to over $150,000 when factoring in games and appearances. However, the pay can vary based on seniority and individual schedules, and some members have indicated their earnings are still below $75,000 annually depending on their involvement. Despite this increase, some benefits like health insurance are still lacking. In summary:
- Pre-raise pay: $15-20/hour, about $500 per game, around $75,000 per year.
- Post-raise pay: Up to $75/hour, potentially over $150,000 annually for veteran cheerleaders.
- Payment includes games, rehearsals, and promotional appearances.
- Pay varies by experience and schedule, with some not yet reaching the maximum.
- No health insurance included as of now.
This pay raise reflects a major improvement but also highlights ongoing challenges in fair compensation for DCC members.
