The Dallas Cowboys Cheerleaders (DCC) have historically made relatively low pay, especially compared to the massive value of the Dallas Cowboys organization. Before recent pay changes, DCC members typically earned about $15 to $20 per hour for practices and around $500 per game or appearance. This led to average annual salaries around $75,000, depending on tenure and the number of appearances. Cheerleaders also earned additional fees for promotional appearances, and senior members or group leaders were likely to earn more.
In 2025, the DCC secured a significant pay raise of approximately 400%. This means veteran cheerleaders could now be making over $75 per hour. The pay raise also included changes to game day and appearance payments, improving financial stability for the cheerleaders. However, even with this increase, they still do not receive health insurance benefits through the team.
Thus, a Dallas Cowboys Cheerleader in 2025 can make roughly:
- $75+ per hour (for practices and related work)
- Around $400 or more per game appearance
- Additional fees for promo appearances
- Yearly salaries likely well above the previous estimates, given the 400% raise
Overall, the new compensation package is a drastic improvement, reflecting a notable shift in pay standards for the Dallas Cowboys Cheerleaders.
