A new Rolls-Royce typically costs from about the mid‑$300,000s to well over $500,000, and customized or special models can exceed $1 million. The exact price depends on the model (Ghost, Cullinan, Phantom, Spectre, etc.), options, and how much bespoke customization you choose.
Typical new Rolls-Royce prices
- Ghost (entry sedan): roughly mid‑$300,000s as a starting price for recent model years.
- Cullinan (SUV): commonly starts around the high‑$300,000s to about $400,000 for recent models.
- Phantom (flagship sedan): often starts in the low‑$500,000 range and can climb much higher with options or extended‑wheelbase versions.
- Spectre (electric coupe): recent pricing guidance places it in the high‑$300,000s to low‑$400,000s to start.
Why prices vary so much
Rolls-Royce strongly emphasizes bespoke builds, so customers frequently add custom paint, interior materials, embroidery, and special features that can add hundreds of thousands of dollars beyond the base price. Taxes, destination charges, and local dealer fees also change the final out‑the‑door cost depending on where you live.