The Dallas Cowboys Cheerleaders received a substantial 400% pay raise for the 2025-2026 season, bringing their hourly wage to about $75 per hour for experienced members, compared to their previous rate of $15-20 per hour and $500 per game in earlier years. This adjustment means annual earnings can now approach or even exceed $150,000 for seasoned cheerleaders, although exact figures may vary depending on experience and appearances. The raise was largely publicized through recent media coverage and Netflix's docuseries, reflecting efforts to address historically low compensation in the field.
Despite the dramatic improvement, cheerleaders' pay may still lack certain benefits, such as health insurance, and entry-level or less experienced members may earn less than top veterans. The new pay scale positions the Dallas Cowboys Cheerleaders as the highest paid among NFL squads.
