The cost to advertise on Facebook in 2025 varies depending on the ad type, campaign goals, audience targeting, and competition. Here are typical cost benchmarks:
- Cost Per Click (CPC): Around $0.26 to $0.30 per click, with some ranges extending up to $2.00 depending on industry and targeting
- Cost Per 1,000 Impressions (CPM): Typically between $1.01 and $3.00, though it can range from $1 up to $15 or more depending on factors like seasonality and ad quality
- Cost Per Action (CPA): Usually between $5 and $30 per conversion or specific action such as a purchase or sign-up
- Cost Per Engagement: Often between $0.01 and $0.25 per reaction (like, comment, share)
Facebook uses an auction system where advertisers bid for placements, and costs depend on bid amount, estimated action rate, and ad relevance. Ads with higher relevance and engagement can achieve better placements at lower costs
. Businesses typically set monthly budgets ranging from $100 for small businesses to thousands for larger campaigns, with professional management services charging additional fees based on ad spend
. In summary, Facebook advertising costs are dynamic and influenced by your campaign objectives, audience, and competition, but you can expect to pay roughly $0.26–$0.30 per click and $1–$3 per 1,000 impressions as a general guideline in 2025
