One million Twitch subscribers can generate approximately between $2.5 million to $3.5 million monthly revenue for the streamer, depending on their revenue share agreement with Twitch.
Twitch Subscription Revenue Breakdown
- The standard Tier 1 subscription costs $4.99/month.
- With the typical 50/50 revenue split, streamers earn about $2.50 per Tier 1 sub.
- Twitch’s Plus Program can increase the revenue share to 60/40 or 70/30, enabling streamers to earn up to $3.50 per Tier 1 sub.
- Therefore, for 1,000,000 Tier 1 subs, the revenue ranges:
- At 50/50 split: $2,500,000 monthly
- At 70/30 split (top-tier creators): $3,500,000 monthly
Subscription Tier Details
- Tier 1: $4.99, streamer earns $2.50 to $3.50 per sub.
- Tier 2 and Tier 3 subs pay more but are less common; Tier 1 is the primary bulk.
This estimate does not include additional revenue from ads, bits, donations, or gifted subs. The exact income can vary by individual contract and number of higher-tier subscriptions but 1 million subs typically means millions in monthly income from subscriptions alone.