The LEGO brand itself is extremely valuable, with a brand value of about DKK 74.1 billion (Danish kroner) in 2025, which is approximately 11 billion USD. This represents a 34% increase in brand value from the previous year and maintains LEGO as the most valuable Danish brand.
For individual LEGO sets, the value depends on various factors including rarity, age, condition, and demand. Discontinued sets tend to appreciate in value, whereas sets still in production generally hold value closer to their retail price. A useful resource for evaluating a set's worth is BrickLink, an online marketplace where LEGO enthusiasts buy and sell sets. It shows price guides and sales statistics for individual sets.
Additionally, on average, LEGO sets tend to cost about 11 cents per piece, with most sets ranging from 6 to 19 cents per piece. The price per piece can help determine if a set is a good deal or overpriced.
In summary:
- The LEGO brand is worth about 11 billion USD in 2025.
- Individual set values vary greatly based on rarity, condition, and demand.
- Discontinued sets may increase significantly in value.
- Price per piece averages about 11 cents as a rough buying guide.
If interested in a specific LEGO set's value, using BrickLink or databases like MyBricks.net can provide current market pricing.
